On October 19, 吉考斯工业 (Jicaosi Gongye) — the apparel label owned by the Chinese games outlet GCORES — published its merchandise list for the Beijing stop of 核聚变游戏嘉年华 (literally "Nuclear Fusion Game Carnival"), the convention GCORES runs. The list includes a Phantom Blade Zero apparel collaboration: 10 pieces, sold early and in person at booth A09 on October 24 and 25, then moved online on October 29, the same day the game unlocks. As of October 21, the label has not published item names, prices, or a size chart. What is fixed is the schedule, the venue, the purchase process, and the gifts attached to buying at the show.
Three official milestones, each adding one detail
吉考斯工业 describes itself, in its own GCORES account bio, as the outlet's apparel brand. Its product line is built mainly on licensed clothing collaborations, and the label describes Phantom Blade Zero as its most important collaboration series of late 2026.
The rollout came in three steps. On September 21, the label confirmed the collaboration with a release window of "late October" and two fixed points: an in-person debut at the Beijing convention, and an online sale on October 29 through "the Tmall flagship and other platforms." On October 10, it published visuals for a dedicated display space and pinned down the venue and booth: the Beijing convention on October 24 and 25, booth A09. On October 19, the merchandise announcement added the piece count — 10 — and called the line the label's most important collaboration series of the year's end.
Each announcement added one layer without publishing a product catalogue or a price list. For anyone planning to buy, the verifiable information so far is the number of pieces, the venue, and the dates.
The label behind the line
The GCORES account for 吉考斯工业 carries a one-line bio: "GCORES's apparel brand." Its booth is a fixture at the convention, and its catalogue is built mainly on licensed clothing. Publicly announced collaborations include Elden Ring Nightreign, Persona 5 Royal, Like a Dragon, and Reverse: 1999. Its regular online store is a Tmall flagship: the October 19 announcement says another collaboration's new pieces go on sale there on October 20. At the same convention, the booth will also show a NuPhy mechanical keyboard collaboration in physical form for the first time.
For a single game's apparel line, a dedicated booth, a display space, and three development props are an unusual setup — more than an extra rack of shirts. That matters when judging the October 29 online sale: this is not a small run announced with a product page.
Ten pieces, described only as a deconstruction of characters and motifs
The merchandise announcement describes the design method rather than the products. The 10 pieces take popular characters and signature elements from the game and "deconstruct" them into clothing, with each item carrying its own theme. The label's stated hope is that players will finish the game and find something of their own in the clothes.
Chinese outlets that relayed the announcement summarised the categories in their headlines as shirts, hoodies, and padded jackets. That is a description of visible garment types, not an official item list. The announcement itself says only "10 pieces" and does not list names, fabrics, cuts, or size ranges.
A purchase at the show comes with a woven-label badge featuring 记忆之花 (Memory Flowers), while stock lasts. The badge is not sold separately, and the offer is tied to buying in person; the announcement says nothing about online orders.
The October 10 announcement says the full line will be on display in the space; as of October 21, no item-by-item list has been published.
The Beijing convention: October 24-25, booth A09
The opening hours and entry rules come from the convention's ticketing announcement. The show runs Saturday October 24 and Sunday October 25, open from 9:00 to 17:00 each day, with entry closing at 16:00. The venue is the Shougang International Convention and Exhibition Center in Beijing. 吉考斯工业's booth is A09, and the label's advice is to come straight there on arrival to try pieces on.
This is the second 核聚变 of 2026, after the summer edition in Shenzhen, and it returns to Beijing's Shijingshan district.
Tickets are separate from the parallel GGG music event. A single-day ticket for 核聚变 costs 139 yuan at full price or 129 yuan at the discounted rate, sold through Bilibili's member-purchase platform. Buyers on that platform can exchange their ticket for a physical commemorative ticket at the venue, but the commemorative ticket does not grant entry; admission is by electronic ticket plus valid ID. The 2026 Beijing stop keeps the "ODE TO THE GAMER" theme.
Shopping at the booth is self-service. Visitors scan the on-site purchase QR code with the GCORES app, order and pay in the web store, then receive a pickup code to collect the goods at the counter. Same-day order fulfilment closes at 16:30, and each item has limited stock on site; ordering early is what reserves a piece. Those two rules make the booth a poor last stop before leaving. Entry requires an electronic ticket and valid ID, and entry closes at 16:00. Installing the GCORES app before arriving and placing an order at A09 immediately after entry is the practical way to clear the 16:30 cutoff.
Why the first sale happens at the convention
The schedule deserves a second look. 核聚变 is run by GCORES, and 吉考斯工业 is GCORES's own brand, which makes the booth a home fixture. The in-person sale runs five days before the online one, and the woven badge comes only with an on-site purchase. The online sale, by contrast, lands on the day the game unlocks, when launch coverage and search traffic peak.
The label has not explained the reasoning. Read against the published dates and gift rules, the two channels do different jobs: the convention is where buyers see the garments, check the fit, and collect the limited badge; the online date is the volume sale. Both offer the same 10 pieces. What differs is timing, the badge, and the chance to try anything on.
Inside the display space: three props used in development
A small display area sits on the other side of booth A09. Its palette is the game's red and black, accented with fine red threads, and it serves two purposes: trying on the full apparel line, and looking at three prop prototypes that were actually used during development — the signature blade carried by Soul, the protagonist; a mask; and the physical lion head of the lion-dance boss.
These are development props, not products sold with the clothing. Their role is to put the source material in front of the buyer: the shape of the character's weapon, the patterns on the mask, and the construction of the lion head are all part of the game's art direction. An earlier report on the game's motion-capture work noted that the team built physical replicas of each weapon and recorded swings with them one by one. The blade and lion head on display belong to the same production chain.
Preview coverage adds a gameplay detail to the lion head. Insider Gaming's hands-on report said that defeating the lion-dance master lets Soul wear the head and breathe fire from its mouth. The prop on display corresponds to that wearable piece, not to set dressing.
Visitors who check in at the collaboration area receive a commemorative sticker. The sticker and the woven badge are two separate giveaways: one for checking in, the other for buying.
What the booth discount does and does not cover
GPASS members get 10 percent off across the convention floor, but the Phantom Blade Zero collaboration is excluded. The announcement states the exception plainly: the collaboration sells at full price.
The other purchase incentives apply to on-site spending. Any purchase earns a metal mascot badge, and a total of 599 yuan or more earns a CATO insulated cup set. The announcement does not say whether collaboration purchases count toward the 599 yuan threshold, or whether the Memory Flowers badge can be combined with those gifts. On-site signage is the reference point.
October 29 online: the channel is named, the details are not
The September 21 announcement states that the online sale opens on October 29, in step with the game, through "the Tmall flagship and other platforms." The October 10 notice repeated the date without adding channels.
Which items appear on which platform, and how stock is split between them, has not been broken down. The label's regular online store is its Tmall flagship — the same October 19 announcement says another collaboration's new pieces go on sale there on October 20.
Also unpublished: per-item pricing, the size chart, online stock levels, and whether the line ships outside mainland China. Pricing and sizing are most likely to appear when the sale opens; the label has not said when it will publish them. There is still no information about an overseas release. For players who cannot reach Beijing, October 29 is the only known online date, and there is no pre-sale entry before it.
The clothing sale falls in the same week as the game's preload and unlock. The PS5 download size and preload date come from a PSN data account rather than an S-GAME announcement: 134.857 GB, with preload reported for October 27. The game then unlocks at 02:00 UTC on October 29, when the clothing sale also opens. The unlock time itself depends on the platform: the PlayStation Store lists October 29, while the Steam page shows October 28.
Where the clothing sits in the Phantom Blade Zero collaboration lineup
Outside apparel, the game's announced collaborations are hardware and collectibles. ROG's PCs, monitor, and peripherals go on sale in mainland China on October 26. GameSir's controller is priced at 549 yuan, and Flydigi's two controllers at 249 and 899 yuan. VITURE's XR glasses are priced at 599 dollars, and INART's Soul statue debuted at Wonder Festival 2026.
Apparel is the only category in that group meant to be worn, and the only one whose first release comes before the game itself: in person on October 24, five days ahead of the October 29 unlock, then online on the same day as the game. The hardware collaborations mostly arrive after launch. The clothing schedule is the one tied to the release date.
For a buyer who simply wants a specific piece, waiting for the October 29 online sale offers a clearer picture of range and price. For anyone who wants to see the garments in person, check the fit, or get the Memory Flowers badge, October 24 and 25 at booth A09 is the only window. Until prices are published, the two channels cannot be compared directly.
Elsewhere at booth A09
The Phantom Blade Zero line shares the booth with the label's other business. The October 19 announcement also lists a multifunctional robe-style coat (道袍) in two sizes, M and XL, limited across the two days, and a new colourway of the convention's "Evolution" commemorative T-shirt that sold out at the Shenzhen stop. Two Elden Ring Nightreign autumn/winter pieces and two acrylic stands are also on the table; those go on the label's Tmall store on October 20. Older lines — Persona 5 Royal, Like a Dragon, Reverse: 1999, and the label's own mascot series — fill out the rest.
None of that belongs to the Phantom Blade Zero collaboration, and none of it is priced in the announcement. It matters for one practical reason: the booth sells several lines at once, and the collaboration is the only one excluded from the GPASS discount.